Resources Library by ANA

Using market research in early stages of product development

In April 1999 V1NU Tijdsclirirten (The Netherlands) launched a young women's magazine named One. This launch was preceded by intensive market research. This paper tells the story of the new' magazine and describes the elements of the market research....

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Authors: Marielle Luif, Winnie Moltmaker

June 15, 1999

Research among children

This chapter is intended to help understand the intricacies of what market research in the specific population of children and youth means and implies, and to give guidance in choosing and applying appropriate research techniques.

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Authors: Brigitte Melzer-Lena, Astrid V. Middelmann-Motz

September 1, 1998

Financial research

The spectacular growth in financial marketing research over the last twenty five years has pushed it into a prominent place among the types of marketing research undertaken worldwide. After a relatively late start in the early 1970s, it began to take...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Peter Bartram

September 1, 1998

Data mining and market research

This article deals with the complementarity between market research and data mining disciplines that we consider to be distinct but interdependent with respect to the kinds of objectives and goals addressed the types of results obtained and the use...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Elisabeth Martine-Cosnefroy

Company: IFOP

September 1, 1998

Attribute life cycle analysis

Marketing research does promote product and service innovation. The key is development of tools and techniques that direct managers to the ‘source’ of emerging customer needs and wants - the kinds of needs and wants that if fulfilled have...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Authors: D. Randall Brandt, Joachim Scharioth

Company: Burke, Inc.

September 1, 1998

Re-evaluating the importance of time

This paper is mainly philosophical in nature. It shows that there are a number of concepts within the theory - and application - of evolutionarybiology that can provide insight into some of the problems of brand management in a dynamic environment....

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Martin Oxley

Company: Ipsos MRBI

September 1, 1998

Sampling

This chapter sets out to explain the concepts behind the use of sampling in market research. It outlines some of the main options available to the survey designer and discusses the way sampling is carried out in practice. More complex topics are only...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Martin Alan Collins

September 1, 1998

Summary of the ESOMAR guideline on interviewing minors

A considerable amount of market research is carried out among minors (respondents aged under 18 years) for both commercial and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code of...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: ESOMAR B.V.

September 1, 1998

The relationship between market research and competitive intelligence

The paper describes the relationship between market research and competitive intelligence and discusses the evolution of competitive intelligence: the definition the need it fulfills where it evolved and the penetration of the discipline by industry...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Ruth Stanat

Company: SIS International Research

September 1, 1998